Client: Side Project
Date: Spring 2016
While taking a social media advocacy class, several friends and I decided to get millennials talking with their grandmas. A key insight we found is that while baby boomers are online, they aren't on the cutting edge of social media platforms.
We wanted to poke fun of all generations and their approach to social media and communication. Our execution ties modern messaging to the classic nostalgia of a personalized letter. While it isn't a real product, it is a great reminder that grandma wants to hear from you!