Ice Cream is my favorite food. I decided to create an app that celebrates the greatest super-food on the face of the planet.
The home page presents the user with three main options:
Tapping the logo sends users to Baskin Robbins’ website.
“You Scream” provides users a way to send screaming messages to friends.
Once a scream is selected, messages can be sent to friends using the app. Each notification will be sent in the form of a scream.
Each scream sent and received will earn points that can be used for ice cream swag and coupons.
“I Scream” prompts users to insert a reason to scream for and lists some suggestions.
After users input their reason to scream, a decimeter appears to record the user’s scream. The louder the scream the greater the reward.
Once screams have been let out and users have expressed their emotions, one of Baskin Robbins' flavors is recommended to help satisfy users' reasons for screaming and shouting.
“We Scream” connects users to social media where screams are shared via Vine, Twitter, and Youtube. Using these recorded screams the app will use auto-tune to recreate hit songs in a new way.
Young adults, 16-35 years old, high media
consumers, socially active.
Ice Cream is a standard “go to” food for any
occasion. People eat it to celebrate, to mourn, or
to match whatever mood they could be in.
Screaming is a universal expression that matches
any mood. It’s a common expression connected to excitement, fear, anger and joy. Baskin Robbins’ brings everybody a reason to scream for... Ice Cream!
Client: Baskin Robbins - Spec Work
Date: Winter 2014
This app provides a unique experience for users to communicate with friends and interact with Baskin Robbins in a fun and unique way.
As a side project, I kept thinking of ways to let users relax a bit and not take themselves too seriously.